In 1943, several major magazines agreed to salute the women war workers of America on their September covers. The Post gave the assignment to Rockwell, who’d already created an iconic tribute to women defense workers with Rosie the Riveter.
For this new cover, he wanted to acknowledge the wide range of jobs that 15 million women had taken up as men went off to war. The result was Rosie to the Rescue, which showed a woman bearing the symbols and tools of several trades hurrying off to her next job. The Post editors claimed 31 different occupations were represented on this cover. Some were jobs traditionally associated with women: cleaning, farming, nursing, and clerical work. Others, indicated by tools such as an electric cable and a monkey wrench, referred to industrial occupations that women were starting to enter in great number.
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